Let’s face it we all enjoy a cheeky burger from time to time but with so many fast food choices it can be tricky for our taste buds to know the difference from one signature burger to the next.

In this case a new chilli sauce was hot on the scene and needed an activation to compliment it.

With a view for lasting impressions and social media,  Chilli planting competitions  and fun were our 2 main objectives. Time was also a huge factor and with only 2 weeks to organise 20 activations (14 were held on the same day across Australia) we had to abandon the super hot chilli challenge and focus on hot punchy  entertainment .

Each store was spiced with a DJ mixing out tunes  and either red hot stilt walkers, African drummers or Brazilian dancers during peak hour. Customers in Perth, Sydney, Gold Coast, Canberra, and Melbourne got to enjoy the entertainment and be introduced to the newest chilli sauce

The Result – FUN ingredients